Product Management/Development
Solutions/Portfolio/Product/Content Marketing
Writer/Ghostwriter/Editor
Producer/Director/Host
Head of Marketing - Amazon Key
Led a team of product marketers and site merchandisers for Amazon Key, managing the 1M+ marketing budget for digital and traditional media placements. Developed segmentation strategies and brand guidelines, overseeing go-to-market processes. Coordinated co-marketing efforts with Alexa and Prime teams, managed campaigns, and executed customer research to optimize conversion and sales performance.
Senior Manager
Camera & VR Product Management
Led the camera product management team at GoPro, driving core revenue growth through data-driven segmentation strategies. Ensured brand consistency across global touchpoints and guided the team in maintaining product positioning. Managed end-to-end product life cycles, negotiated features, led VR/AR solutions development, and collaborated with retail sales for global market expansion.
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