Work History
Veritas
Sr. Manager Solutions Marketing
Developed and executed integrated content strategies across multiple platforms, driving significant video views, impressions, and $51M in pipeline for 2024. Crafted data-driven marketing content based on persona research, led the launch of a content governance framework, and collaborated with cross-functional teams. Designed sales enablement programs, ghostwrote executive content, authored white papers, and directed the Veritas L!VE web series, achieving strong engagement rates and enhancing brand positioning.
HP Inc.
Workstations & VR Product Management
Managed global launches for Z desktop workstations, ZCentral, and AI training & Data Science solutions, ensuring on-time delivery of collateral. Developed worldwide positioning and messaging, produced executive presentations, and collaborated with partners for marketing funds. Conducted studies to enhance sales collateral effectiveness across geographies, driving improved sales and visibility.
Amazon
Sr. Manager of Marketing - Amazon Key
Led a team of product marketers and site merchandisers for Amazon Key, managing the 1M+ marketing budget for digital and traditional media placements. Developed segmentation strategies and brand guidelines, overseeing go-to-market processes. Coordinated co-marketing efforts with Alexa and Prime teams, managed campaigns, and executed customer research to optimize conversion and sales performance.
GoPro Inc.
Sr. Manager of Product Management - Camera & VR
Led the camera product management team at GoPro, driving core revenue growth through data-driven segmentation strategies. Ensured brand consistency across global touchpoints and guided the team in maintaining product positioning. Managed end-to-end product life cycles, negotiated features, led VR/AR solutions development, and collaborated with retail sales for global market expansion.
HP Inc.
Sr. Manager Product Management - Chrome & Android Products
Managed global product management and P&L for HP Chromebooks and Chromebox in consumer and education markets. Led the development of a new Android category, crafted data-driven strategies based on in-depth market analysis, and collaborated with Google on roadmap initiatives. Drove market expansion, secured partner engagements, and executed successful sell-in strategies, achieving 200% of sales targets globally. Conducted customer research, negotiated key partnerships, and trained over 1,000 sales staff globally for Android products.